Instagram and Artistic Platforms as Revenue Streams for Artists in Serbia

Digitalization and development of a digital marketing strategy as a way to attract the (particularly young) audience is a prerequisite for modern artists. The COVID-19 pandemic emphasized this need even more, but even without pandemics, it is very hard for an artist to reach its public and to presen...

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Bibliographic Details
Main Author: Jelena Novaković
Format: Article
Language:Bosnian
Published: INSAM Institute for Contemporary Artistic Music 2021-07-01
Series:INSAM
Subjects:
Online Access:https://insamjournal.com/index.php/ij/article/view/72
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