Instagram and Artistic Platforms as Revenue Streams for Artists in Serbia
Digitalization and development of a digital marketing strategy as a way to attract the (particularly young) audience is a prerequisite for modern artists. The COVID-19 pandemic emphasized this need even more, but even without pandemics, it is very hard for an artist to reach its public and to presen...
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| Format: | Article |
| Language: | Bosnian |
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INSAM Institute for Contemporary Artistic Music
2021-07-01
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| Series: | INSAM |
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| Online Access: | https://insamjournal.com/index.php/ij/article/view/72 |
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| _version_ | 1849328597073920000 |
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| author | Jelena Novaković |
| author_facet | Jelena Novaković |
| author_sort | Jelena Novaković |
| collection | DOAJ |
| description | Digitalization and development of a digital marketing strategy as a way to attract the (particularly young) audience is a prerequisite for modern artists. The COVID-19 pandemic emphasized this need even more, but even without pandemics, it is very hard for an artist to reach its public and to present its work to a wider range of audiences without utilizing digital tools.
In this article, the author will present some possibilities available for artists to improve their visibility and promote their work in a new global digital art market. The importance of understanding the digital world, the audience’s preferences, and digital marketing are crucial for modern artists. The aim of this paper is to analyze the importance of the digital art market for artists in Serbia. The research was conducted using a questionnaire survey focused on 88 artists actively creating and participating in the art world, mostly from Belgrade, Serbia. After a contextualization of data, it is evident that the majority of artists from fail to generate income in the digital art market. |
| format | Article |
| id | doaj-art-6688eefa072740debbd848e7b6ba2a8c |
| institution | Kabale University |
| issn | 2637-1898 |
| language | Bosnian |
| publishDate | 2021-07-01 |
| publisher | INSAM Institute for Contemporary Artistic Music |
| record_format | Article |
| series | INSAM |
| spelling | doaj-art-6688eefa072740debbd848e7b6ba2a8c2025-08-20T03:47:33ZbosINSAM Institute for Contemporary Artistic MusicINSAM2637-18982021-07-016103113https://doi.org/10.51191/issn.2637-1898.2021.4.6.103Instagram and Artistic Platforms as Revenue Streams for Artists in SerbiaJelena Novaković0https://orcid.org/0000-0001-7439-758XInstitute of Economics Sciences, Belgrade, SerbiaDigitalization and development of a digital marketing strategy as a way to attract the (particularly young) audience is a prerequisite for modern artists. The COVID-19 pandemic emphasized this need even more, but even without pandemics, it is very hard for an artist to reach its public and to present its work to a wider range of audiences without utilizing digital tools. In this article, the author will present some possibilities available for artists to improve their visibility and promote their work in a new global digital art market. The importance of understanding the digital world, the audience’s preferences, and digital marketing are crucial for modern artists. The aim of this paper is to analyze the importance of the digital art market for artists in Serbia. The research was conducted using a questionnaire survey focused on 88 artists actively creating and participating in the art world, mostly from Belgrade, Serbia. After a contextualization of data, it is evident that the majority of artists from fail to generate income in the digital art market.https://insamjournal.com/index.php/ij/article/view/72visual artistsdigital art marketingpandemicsocial mediainstagram |
| spellingShingle | Jelena Novaković Instagram and Artistic Platforms as Revenue Streams for Artists in Serbia INSAM visual artists digital art marketing pandemic social media |
| title | Instagram and Artistic Platforms as Revenue Streams for Artists in Serbia |
| title_full | Instagram and Artistic Platforms as Revenue Streams for Artists in Serbia |
| title_fullStr | Instagram and Artistic Platforms as Revenue Streams for Artists in Serbia |
| title_full_unstemmed | Instagram and Artistic Platforms as Revenue Streams for Artists in Serbia |
| title_short | Instagram and Artistic Platforms as Revenue Streams for Artists in Serbia |
| title_sort | instagram and artistic platforms as revenue streams for artists in serbia |
| topic | visual artists digital art marketing pandemic social media |
| url | https://insamjournal.com/index.php/ij/article/view/72 |
| work_keys_str_mv | AT jelenanovakovic instagramandartisticplatformsasrevenuestreamsforartistsinserbia |