Larger than life: Linguistic aspects as a strategy for provoking hedonism in car slogans
Advertisements sell fantasy rather than just products, with their slogans creating lasting impressions of fantasy in the minds of target consumers. This research aims to explore how English slogans in Indonesian car advertisements provoke hedonism through specific syntactic forms and illocutionary f...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Syiah Kuala
2025-02-01
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| Series: | Studies in English Language and Education |
| Subjects: | |
| Online Access: | https://jurnal.usk.ac.id/SiELE/article/view/34806 |
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