Analysis of The Influence of Taste, Packaging, Brand and Quality on Purchase Decisions For Conato Bakery Bread Products Jember

This research reveals the influence of consumer behavior in particular consumers at Conato Bakery regarding purchasing decisions namely by analyzing Influence Attribute Product Regarding Purchasing Decisions​ Conato Bakery Jember Bread Products. This research reveals the influence of taste factors,...

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Bibliographic Details
Main Authors: Mia Twu Bella, Ratih Puspitorini Yekti Ambarkahi, Wenny Dhamayanthi
Format: Article
Language:English
Published: Politeknik Negeri Jember 2023-12-01
Series:Jurnal Manajemen Agribisnis dan Agroindustri
Subjects:
Online Access:https://jmaa.polije.ac.id/index.php/journal/article/view/76
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