The Role of Online Reviews and Trust in the Adoption of E-Commerce for Online Vestment Transactions

In the contemporary era, the advent of online shopping has revolutionized consumer behavior, particularly in the domain of vestment purchases, by elucidating the mechanisms through which online reviews shape individual buying behavior. This study delves into the impact of online reviews on indiv...

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Bibliographic Details
Main Authors: Premendra Sahu, Shailja Bakshi, Menka Sharma, Nikita Dholkia, Sindura Bhargav, Suresh Kumar Pattanayak, Suchitra Rathi
Format: Article
Language:English
Published: EconJournals 2024-09-01
Series:International Review of Management and Marketing
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Online Access:https://www.econjournals.com.tr/index.php/irmm/article/view/16575
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