Identification of aspects and barriers to implementing branding strategies in female entrepreneurship in the city of Guayaquil based on Plithogenic Neutrosophic Vague Statistics

Branding is one of the marketing strategies that a business must follow to contribute to its prosperity. It is not just about giving a name with a logo; it is about spreading a seal of identity that makes customers identify with the company's products. If creating a successful branding strategy...

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Bibliographic Details
Main Authors: María Fernanda Béjar-Feijoo, Nancy Ricardo-Domínguez
Format: Article
Language:English
Published: University of New Mexico 2025-05-01
Series:Neutrosophic Sets and Systems
Subjects:
Online Access:https://fs.unm.edu/NSS/11.%20PlithogenicNeutrosophicVagueStatistics.pdf
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