Key Tecbnology Application of OTT TV Service Traffic Marketing
The traffic marketing of OTT TV service was mainly introduced.With the combination of mobile terminals and strong correlation across the screen content technology,O2O service and other business models,the value chain of OTT TV will be extended to the mobile internet and content related services,user...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | zho |
| Published: |
Beijing Xintong Media Co., Ltd
2015-04-01
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| Series: | Dianxin kexue |
| Subjects: | |
| Online Access: | http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2015105/ |
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| _version_ | 1841529523153141760 |
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| author | Xin Shen Ying Huang Feng Wang |
| author_facet | Xin Shen Ying Huang Feng Wang |
| author_sort | Xin Shen |
| collection | DOAJ |
| description | The traffic marketing of OTT TV service was mainly introduced.With the combination of mobile terminals and strong correlation across the screen content technology,O2O service and other business models,the value chain of OTT TV will be extended to the mobile internet and content related services,user-oriented marketing will be a great help to accelerate the develop of OTT TV service.Technologies such as producing using existing content,multi-screen protocol and content associated were described in detai1.Meanwhile,technology solutions such as content organizations,business services and marketing organization with the sharing of users were discussed. |
| format | Article |
| id | doaj-art-640ce9aa17a0437f9eee323a75d290cd |
| institution | Kabale University |
| issn | 1000-0801 |
| language | zho |
| publishDate | 2015-04-01 |
| publisher | Beijing Xintong Media Co., Ltd |
| record_format | Article |
| series | Dianxin kexue |
| spelling | doaj-art-640ce9aa17a0437f9eee323a75d290cd2025-01-15T03:17:07ZzhoBeijing Xintong Media Co., LtdDianxin kexue1000-08012015-04-0131152159615041Key Tecbnology Application of OTT TV Service Traffic MarketingXin ShenYing HuangFeng WangThe traffic marketing of OTT TV service was mainly introduced.With the combination of mobile terminals and strong correlation across the screen content technology,O2O service and other business models,the value chain of OTT TV will be extended to the mobile internet and content related services,user-oriented marketing will be a great help to accelerate the develop of OTT TV service.Technologies such as producing using existing content,multi-screen protocol and content associated were described in detai1.Meanwhile,technology solutions such as content organizations,business services and marketing organization with the sharing of users were discussed.http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2015105/OTT TVtraffic marketingmulti-screen interactive |
| spellingShingle | Xin Shen Ying Huang Feng Wang Key Tecbnology Application of OTT TV Service Traffic Marketing Dianxin kexue OTT TV traffic marketing multi-screen interactive |
| title | Key Tecbnology Application of OTT TV Service Traffic Marketing |
| title_full | Key Tecbnology Application of OTT TV Service Traffic Marketing |
| title_fullStr | Key Tecbnology Application of OTT TV Service Traffic Marketing |
| title_full_unstemmed | Key Tecbnology Application of OTT TV Service Traffic Marketing |
| title_short | Key Tecbnology Application of OTT TV Service Traffic Marketing |
| title_sort | key tecbnology application of ott tv service traffic marketing |
| topic | OTT TV traffic marketing multi-screen interactive |
| url | http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2015105/ |
| work_keys_str_mv | AT xinshen keytecbnologyapplicationofotttvservicetrafficmarketing AT yinghuang keytecbnologyapplicationofotttvservicetrafficmarketing AT fengwang keytecbnologyapplicationofotttvservicetrafficmarketing |