Revisiting Information Cascades in Online Social Networks

It is widely believed that a user’s activity pattern in Online Social Networks (OSNs) is strongly influenced by their friends or the users they follow. Building on this intuition, numerous models have been proposed over the years to predict information propagation in OSNs. Many of these models drew...

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Main Authors: Michael Sidorov, Ofer Hadar, Dan Vilenchik
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Mathematics
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Online Access:https://www.mdpi.com/2227-7390/13/1/77
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author Michael Sidorov
Ofer Hadar
Dan Vilenchik
author_facet Michael Sidorov
Ofer Hadar
Dan Vilenchik
author_sort Michael Sidorov
collection DOAJ
description It is widely believed that a user’s activity pattern in Online Social Networks (OSNs) is strongly influenced by their friends or the users they follow. Building on this intuition, numerous models have been proposed over the years to predict information propagation in OSNs. Many of these models drew inspiration from the process of infectious spread within a population. While this approach is definitely plausible, it relies on knowledge of users’ social connections, which can be challenging to obtain due to privacy concerns. Moreover, while a significant body of work has focused on predicting macro-level features, such as the total cascade size, relatively little attention has been given to the prediction of micro-level features, such as the activity of an individual user. In this study we aim to address this gap by proposing a method to predict the activity of individual users in an OSN, relying solely on their interactions rather than prior knowledge of their social network. We evaluated our results on four large datasets, each comprising over 14 million tweets, recorded on <b>X</b> social network across four different topics over several month. Our method achieved a mean <inline-formula><math xmlns="http://www.w3.org/1998/Math/MathML" display="inline"><semantics><msub><mi>F</mi><mn>1</mn></msub></semantics></math></inline-formula> score of 0.86, with a best result of 0.983.
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spelling doaj-art-63cb9f69e8274af19c0a39151dd855212025-01-10T13:18:10ZengMDPI AGMathematics2227-73902024-12-011317710.3390/math13010077Revisiting Information Cascades in Online Social NetworksMichael Sidorov0Ofer Hadar1Dan Vilenchik2School of Electrical and Computer Engineering, Ben Gurion University of the Negev, Be’er Sheba 84105001, IsraelSchool of Electrical and Computer Engineering, Ben Gurion University of the Negev, Be’er Sheba 84105001, IsraelSchool of Electrical and Computer Engineering, Ben Gurion University of the Negev, Be’er Sheba 84105001, IsraelIt is widely believed that a user’s activity pattern in Online Social Networks (OSNs) is strongly influenced by their friends or the users they follow. Building on this intuition, numerous models have been proposed over the years to predict information propagation in OSNs. Many of these models drew inspiration from the process of infectious spread within a population. While this approach is definitely plausible, it relies on knowledge of users’ social connections, which can be challenging to obtain due to privacy concerns. Moreover, while a significant body of work has focused on predicting macro-level features, such as the total cascade size, relatively little attention has been given to the prediction of micro-level features, such as the activity of an individual user. In this study we aim to address this gap by proposing a method to predict the activity of individual users in an OSN, relying solely on their interactions rather than prior knowledge of their social network. We evaluated our results on four large datasets, each comprising over 14 million tweets, recorded on <b>X</b> social network across four different topics over several month. Our method achieved a mean <inline-formula><math xmlns="http://www.w3.org/1998/Math/MathML" display="inline"><semantics><msub><mi>F</mi><mn>1</mn></msub></semantics></math></inline-formula> score of 0.86, with a best result of 0.983.https://www.mdpi.com/2227-7390/13/1/77deep learningonline social networksinformation cascadesmachine learninginformation diffusion models
spellingShingle Michael Sidorov
Ofer Hadar
Dan Vilenchik
Revisiting Information Cascades in Online Social Networks
Mathematics
deep learning
online social networks
information cascades
machine learning
information diffusion models
title Revisiting Information Cascades in Online Social Networks
title_full Revisiting Information Cascades in Online Social Networks
title_fullStr Revisiting Information Cascades in Online Social Networks
title_full_unstemmed Revisiting Information Cascades in Online Social Networks
title_short Revisiting Information Cascades in Online Social Networks
title_sort revisiting information cascades in online social networks
topic deep learning
online social networks
information cascades
machine learning
information diffusion models
url https://www.mdpi.com/2227-7390/13/1/77
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