Drivers of Mobile Game Addiction and Its Impact on Game Loyalty and In-App Purchase Intention Among Gen-Z in Indonesia
Purpose: This study aims to analyze the influence of flow experience, escapism, and playfulness on mobile game addiction, and to examine how mobile game addiction affects game loyalty and in-app purchase intention among Generation Z in Indonesia. Method: A quantitative research design was employed....
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2025-05-01
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| Series: | Journal of Enterprise and Development |
| Subjects: | |
| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/13120 |
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