Understanding online purchasing behaviour after COVID-19: an extended technology acceptance model with motivations learnt from the pandemic
Although the COVID-19 pandemic has been overcome, the balance between offline and online buying has not returned to pre-pandemic ratios. Statistics even show that online shopping continues to grow. This study develops a theoretical model that explains the growing use of online purchasing by integrat...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
|
| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2433169 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|