Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual Paper

Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual Paper

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The increased utilisation of social media platforms has been observed to influence consumer behaviour, particularly in online shopping context. This study aims to propose a conceptual framework regarding the factors influencing customer online buying behaviour on TikTok platform among younger genera...

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Bibliographic Details
Main Authors: Farhan Nadia Bakly, Hamidah Md Yusop, Nurhayaty Abdullah, Nur Syahirah Mohd Lokman
Format: Article
Language:English
Published: UiTM Press 2024-11-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
online buying behaviour
brand awareness
product variety
psychological factors
Online Access:https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/3427/1971
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