Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual Paper
The increased utilisation of social media platforms has been observed to influence consumer behaviour, particularly in online shopping context. This study aims to propose a conceptual framework regarding the factors influencing customer online buying behaviour on TikTok platform among younger genera...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2024-11-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/3427/1971 |
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