STRATEGY BRAND REPOSITIONING DALAM MENINGKATKAN CITRA MEREK LE’PARADIS
It is important for a company to have a brand identity, because brand identity is a considerable force in business. It does not only distinguish a business from another, but it becomes an intangible asset for companies to gain profit. Positioning is defined as the consumer's impression towards...
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| Main Author: | |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2016-04-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/99 |
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