Unraveling Green Consumer Behaviour: A Systematic Literature Review

Unraveling Green Consumer Behaviour: A Systematic Literature Review

Background: Environmental concerns are increasingly influencing consumer decision-making, and green consumer behaviour has garnered attention in marketing and sustainability. Businesses, governments and researchers must understand green consumer behaviour in order to understand sustainable consumpti...

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Bibliographic Details
Main Authors: Pearl Fafa Bansah, Vanessa Gaffar, Disman Disman, Ayu Krishna Yeliawati
Format: Article
Language:English
Published: Universitas Airlangga 2024-11-01
Series:TIJAB (The International Journal of Applied Business)
Online Access:https://e-journal.unair.ac.id/TIJAB/article/view/49605
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