Exploring farmers’ intention to adopt marketing contracts: empirical insights using the TOE framework

Abstract The European agricultural sector faces considerable exposure to price risk, which poses a threat to farmers’ income and long-term resilience. Marketing contracts have emerged as a potential risk mitigation strategy by enabling farmers to fix the selling price of their output. Despite their...

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Bibliographic Details
Main Authors: Carlotta Penone, Elisa Giampietri, Samuele Trestini
Format: Article
Language:English
Published: SpringerOpen 2024-11-01
Series:Agricultural and Food Economics
Subjects:
Online Access:https://doi.org/10.1186/s40100-024-00333-7
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