Engagement and Follower Growth: Social Media Strategies of Swiss Athletes at the Paris Olympics
Introduction Social media platforms enable athletes to market themselves and engage with the public, bypassing traditional media gatekeepers. Understanding the factors driving engagement and follower growth on social media during high-visibility events is critical for athletes to leverage their ath...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bern Open Publishing
2025-01-01
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| Series: | Current Issues in Sport Science |
| Subjects: | |
| Online Access: | https://ciss-journal.org/article/view/12044 |
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