Reimagining sustainability: The power of AI and intellectual capital in shaping the future of tourism and hospitality organizations
This research investigates the effect of artificial intelligence (AI) on organizational sustainability (OS) and delves into how this relationship is mediated by various dimensions of intellectual capital (IC), namely human (HC), structural (SC), and relational capital (RC). Data were collected from...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-12-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853124002117 |
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| author | Bassam Samir Al-Romeedy Thaib Alharethi |
| author_facet | Bassam Samir Al-Romeedy Thaib Alharethi |
| author_sort | Bassam Samir Al-Romeedy |
| collection | DOAJ |
| description | This research investigates the effect of artificial intelligence (AI) on organizational sustainability (OS) and delves into how this relationship is mediated by various dimensions of intellectual capital (IC), namely human (HC), structural (SC), and relational capital (RC). Data were collected from employees of Saudi travel agencies, resulting in 1122 valid responses, which were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that AI positively impacts OS as well as the three IC dimensions. Additionally, HC, SC, and RC have a positive influence on OS. The study also reveals that these dimensions partially mediate the relationship between AI and OS. This study advances the literature by clarifying how AI-enabled capabilities are translated into sustainable outcomes within the tourism and hospitality sectors. The findings offer valuable insights for industry professionals aiming to harness AI technologies for sustainable transformation. The study also offers strategic recommendations for tourism and hospitality organizations to invest in enhancing their IC, thereby optimizing the sustainability advantages of AI integration. |
| format | Article |
| id | doaj-art-5cabd5c14ebd4da7bfb378b2d1e6b691 |
| institution | Kabale University |
| issn | 2199-8531 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Open Innovation: Technology, Market and Complexity |
| spelling | doaj-art-5cabd5c14ebd4da7bfb378b2d1e6b6912024-12-05T05:20:13ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312024-12-01104100417Reimagining sustainability: The power of AI and intellectual capital in shaping the future of tourism and hospitality organizationsBassam Samir Al-Romeedy0Thaib Alharethi1Tourism Studies Department, Faculty of Tourism and Hotels, University of Sadat City, Egypt; Corresponding author.Department of Travel and Tourism Management, King Abdulaziz University, Jeddah, Saudi ArabiaThis research investigates the effect of artificial intelligence (AI) on organizational sustainability (OS) and delves into how this relationship is mediated by various dimensions of intellectual capital (IC), namely human (HC), structural (SC), and relational capital (RC). Data were collected from employees of Saudi travel agencies, resulting in 1122 valid responses, which were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that AI positively impacts OS as well as the three IC dimensions. Additionally, HC, SC, and RC have a positive influence on OS. The study also reveals that these dimensions partially mediate the relationship between AI and OS. This study advances the literature by clarifying how AI-enabled capabilities are translated into sustainable outcomes within the tourism and hospitality sectors. The findings offer valuable insights for industry professionals aiming to harness AI technologies for sustainable transformation. The study also offers strategic recommendations for tourism and hospitality organizations to invest in enhancing their IC, thereby optimizing the sustainability advantages of AI integration.http://www.sciencedirect.com/science/article/pii/S2199853124002117Artificial intelligenceOrganizational sustainabilityIntellectual capitalHuman capitalStructure capitalRational capital |
| spellingShingle | Bassam Samir Al-Romeedy Thaib Alharethi Reimagining sustainability: The power of AI and intellectual capital in shaping the future of tourism and hospitality organizations Journal of Open Innovation: Technology, Market and Complexity Artificial intelligence Organizational sustainability Intellectual capital Human capital Structure capital Rational capital |
| title | Reimagining sustainability: The power of AI and intellectual capital in shaping the future of tourism and hospitality organizations |
| title_full | Reimagining sustainability: The power of AI and intellectual capital in shaping the future of tourism and hospitality organizations |
| title_fullStr | Reimagining sustainability: The power of AI and intellectual capital in shaping the future of tourism and hospitality organizations |
| title_full_unstemmed | Reimagining sustainability: The power of AI and intellectual capital in shaping the future of tourism and hospitality organizations |
| title_short | Reimagining sustainability: The power of AI and intellectual capital in shaping the future of tourism and hospitality organizations |
| title_sort | reimagining sustainability the power of ai and intellectual capital in shaping the future of tourism and hospitality organizations |
| topic | Artificial intelligence Organizational sustainability Intellectual capital Human capital Structure capital Rational capital |
| url | http://www.sciencedirect.com/science/article/pii/S2199853124002117 |
| work_keys_str_mv | AT bassamsamiralromeedy reimaginingsustainabilitythepowerofaiandintellectualcapitalinshapingthefutureoftourismandhospitalityorganizations AT thaibalharethi reimaginingsustainabilitythepowerofaiandintellectualcapitalinshapingthefutureoftourismandhospitalityorganizations |