Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms
This study was commenced to understand the effect of consumer satisfaction and website quality on loyalty in the Consumer to Consumer (C2C) E-Commerce business. This study used a survey method with the questionnaire as an instrument to gather the data required. As many as 400 respondents participate...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-12-01
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| Series: | Management şi Marketing |
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| Online Access: | https://doi.org/10.2478/mmcks-2024-0032 |
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| _version_ | 1841536560111026176 |
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| author | Ūsas Antanas Jasinskas Edmundas Štreimikienė Dalia |
| author_facet | Ūsas Antanas Jasinskas Edmundas Štreimikienė Dalia |
| author_sort | Ūsas Antanas |
| collection | DOAJ |
| description | This study was commenced to understand the effect of consumer satisfaction and website quality on loyalty in the Consumer to Consumer (C2C) E-Commerce business. This study used a survey method with the questionnaire as an instrument to gather the data required. As many as 400 respondents participated in this study, whereas all data was collected from those living in Lithuania and have used this website before. All data was then further processed and analysed using SPSS software. Descriptive statistics and regression analyses was used to determine website quality and satisfaction impact for consumer loyalty. After analysing all the gathered data, it can be concluded that website quality, and satisfaction positively affect customer loyalty in the C2C e-commerce business. |
| format | Article |
| id | doaj-art-5c8ff116f45145a8b41f455f9033299d |
| institution | Kabale University |
| issn | 2069-8887 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Management şi Marketing |
| spelling | doaj-art-5c8ff116f45145a8b41f455f9033299d2025-01-14T14:22:50ZengSciendoManagement şi Marketing2069-88872024-12-0119471072410.2478/mmcks-2024-0032Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce PlatformsŪsas Antanas0Jasinskas Edmundas1Štreimikienė Dalia2Lithuanian Sports University, Kaunas, Lithuania Vilnius University, Kaunas Faculty, Kaunas, LithuaniaLithuanian Sports University, Kaunas, Lithuania Vilnius University, Kaunas Faculty, LithuaniaLithuanian Sports University, Kaunas, LithuaniaThis study was commenced to understand the effect of consumer satisfaction and website quality on loyalty in the Consumer to Consumer (C2C) E-Commerce business. This study used a survey method with the questionnaire as an instrument to gather the data required. As many as 400 respondents participated in this study, whereas all data was collected from those living in Lithuania and have used this website before. All data was then further processed and analysed using SPSS software. Descriptive statistics and regression analyses was used to determine website quality and satisfaction impact for consumer loyalty. After analysing all the gathered data, it can be concluded that website quality, and satisfaction positively affect customer loyalty in the C2C e-commerce business.https://doi.org/10.2478/mmcks-2024-0032website qualityconsumer loyaltysatisfactionc2c e-commerce platforms |
| spellingShingle | Ūsas Antanas Jasinskas Edmundas Štreimikienė Dalia Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms Management şi Marketing website quality consumer loyalty satisfaction c2c e-commerce platforms |
| title | Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms |
| title_full | Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms |
| title_fullStr | Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms |
| title_full_unstemmed | Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms |
| title_short | Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms |
| title_sort | impact of website quality and user satisfaction on consumer loyalty in lithuanian c2c e commerce platforms |
| topic | website quality consumer loyalty satisfaction c2c e-commerce platforms |
| url | https://doi.org/10.2478/mmcks-2024-0032 |
| work_keys_str_mv | AT usasantanas impactofwebsitequalityandusersatisfactiononconsumerloyaltyinlithuanianc2cecommerceplatforms AT jasinskasedmundas impactofwebsitequalityandusersatisfactiononconsumerloyaltyinlithuanianc2cecommerceplatforms AT streimikienedalia impactofwebsitequalityandusersatisfactiononconsumerloyaltyinlithuanianc2cecommerceplatforms |