From the patient point of view: Using eye tracking to evaluate older adult shopping behavior change with a community pharmacy OTC intervention

Background: Over-the-counter medications are an integral component of community pharmacies, providing patients with accessible options for addressing health concerns independently. However, this increases the potential for adverse drug events, particularly among older adults, due to overestimating m...

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Bibliographic Details
Main Authors: Emily L. Hoffins, Jamie A. Stone, Aaron M. Gilson, Taylor L. Watterson, Jason S. Chladek, Michelle A. Chui
Format: Article
Language:English
Published: Elsevier 2025-12-01
Series:Exploratory Research in Clinical and Social Pharmacy
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Online Access:http://www.sciencedirect.com/science/article/pii/S2667276625000873
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