Preferences for Capturing Market Share of Halal Products in the 5.0 Era Through the UTAUT-3 Model for MSME in Lhokseumawe City
This study aimed to develop a new model for MSME growth and identify key factors influencing the increase in halal market share among MSME through empirical testing of the Unified Theory of Acceptance and Use of Technology (UTAUT-3). A mixed-method sequential explanatory approach was employed. The s...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UIN Sunan Gunung Djati Bandung
2025-04-01
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| Series: | Al-Muamalat |
| Subjects: | |
| Online Access: | https://journal.uinsgd.ac.id/index.php/mua/article/view/40874 |
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