A Model to Analyze the Mobile e-banking Application Quality Factors impact on Consumers' e-Loyalty: Mediating Role of e-Satisfaction
Technology has transformed the banking industry. The banking sector has adopted digital ways to provide the best service to consumers to increase loyalty. The current study examines the influence of e-banking mobile application quality factors comprising reliability, application design, and trust on...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Research Alliance for Sustainable Development - iRASD
2021-09-01
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| Series: | iRASD Journal of Management |
| Subjects: | |
| Online Access: | https://www.journals.internationalrasd.org/index.php/jom/article/view/267 |
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