AI-Powered Eye Tracking for Bias Detection in Online Course Reviews: A Udemy Case Study

The rapid growth of e-learning increased the use of digital reviews to influence consumer purchases. In a pioneering approach, we employed AI-powered eye tracking to evaluate the accuracy of predictions in forecasting purchasing patterns. This study examined customer perceptions of negative, positiv...

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Bibliographic Details
Main Authors: Hedda Martina Šola, Fayyaz Hussain Qureshi, Sarwar Khawaja
Format: Article
Language:English
Published: MDPI AG 2024-10-01
Series:Big Data and Cognitive Computing
Subjects:
Online Access:https://www.mdpi.com/2504-2289/8/11/144
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