Du placement de produit à l’artistisation par réaction inverse. Analyse socio-sémiotique du film Logorama
Starting from Logorama, an animated short film entirely made out of logos, the paper investigates induced meaning productions. From a pragmaticist point of view, combining semiopragmatic, artwork sociology and Peirce’s semiotic, enunciation traces are examined in order to rebuild the actual semiotiz...
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2018-09-01
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| Series: | Communiquer |
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| Online Access: | https://journals.openedition.org/communiquer/3233 |
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| _version_ | 1841543308392792064 |
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| author | Julien Péquignot |
| author_facet | Julien Péquignot |
| author_sort | Julien Péquignot |
| collection | DOAJ |
| description | Starting from Logorama, an animated short film entirely made out of logos, the paper investigates induced meaning productions. From a pragmaticist point of view, combining semiopragmatic, artwork sociology and Peirce’s semiotic, enunciation traces are examined in order to rebuild the actual semiotizations in this particular case of use and this readjustement of advertising artefacts, and to determine their singularity. |
| format | Article |
| id | doaj-art-58a96642174f409cbe0596bd234eb138 |
| institution | Kabale University |
| issn | 2368-9587 |
| language | English |
| publishDate | 2018-09-01 |
| publisher | Université du Québec à Montréal |
| record_format | Article |
| series | Communiquer |
| spelling | doaj-art-58a96642174f409cbe0596bd234eb1382025-01-13T13:44:48ZengUniversité du Québec à MontréalCommuniquer2368-95872018-09-0123819310.4000/communiquer.3233Du placement de produit à l’artistisation par réaction inverse. Analyse socio-sémiotique du film LogoramaJulien PéquignotStarting from Logorama, an animated short film entirely made out of logos, the paper investigates induced meaning productions. From a pragmaticist point of view, combining semiopragmatic, artwork sociology and Peirce’s semiotic, enunciation traces are examined in order to rebuild the actual semiotizations in this particular case of use and this readjustement of advertising artefacts, and to determine their singularity.https://journals.openedition.org/communiquer/3233socio-semioticsLogoramalogoartistizationpragmaticism |
| spellingShingle | Julien Péquignot Du placement de produit à l’artistisation par réaction inverse. Analyse socio-sémiotique du film Logorama Communiquer socio-semiotics Logorama logo artistization pragmaticism |
| title | Du placement de produit à l’artistisation par réaction inverse. Analyse socio-sémiotique du film Logorama |
| title_full | Du placement de produit à l’artistisation par réaction inverse. Analyse socio-sémiotique du film Logorama |
| title_fullStr | Du placement de produit à l’artistisation par réaction inverse. Analyse socio-sémiotique du film Logorama |
| title_full_unstemmed | Du placement de produit à l’artistisation par réaction inverse. Analyse socio-sémiotique du film Logorama |
| title_short | Du placement de produit à l’artistisation par réaction inverse. Analyse socio-sémiotique du film Logorama |
| title_sort | du placement de produit a l artistisation par reaction inverse analyse socio semiotique du film logorama |
| topic | socio-semiotics Logorama logo artistization pragmaticism |
| url | https://journals.openedition.org/communiquer/3233 |
| work_keys_str_mv | AT julienpequignot duplacementdeproduitalartistisationparreactioninverseanalysesociosemiotiquedufilmlogorama |