Pricing, Advertising, and Service Decisions in a Manufacturer-Retailer Supply Chain with Nash, Stackelberg-Retailer, and Cooperative Games

This paper examines the simultaneous decisions regarding advertising, pricing, and service to supply chain coordination involving one manufacturer and one retailer. Demand is impacted by these decisions, with service playing a crucial role in enhancing customer loyalty and boosting sales. The study...

Full description

Saved in:
Bibliographic Details
Main Authors: Parinaz Esmaeili, Moreza Rasti-Bazroki
Format: Article
Language:English
Published: Iran University of Science & Technology 2024-12-01
Series:International Journal of Industrial Engineering and Production Research
Subjects:
Online Access:http://ijiepr.iust.ac.ir/article-1-2108-en.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!