PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA NIRWANA COFFEE SPACE BOJONGGEDE

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA NIRWANA COFFEE SPACE BOJONGGEDE

This study aims to determine the relationship between product quality, service quality, and promotion on purchasing decisions at Nirwana Coffee Space Bojonggede. The population in this study were consumers of Nirwana Coffee Space Bojonggede. This study involved 100 respondents who were collected us...

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Bibliographic Details
Main Authors: Muhammad Diki Pratama, Salman Paludi
Format: Article
Language:English
Published: Universitas Nusa Cendana 2024-11-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Product Quality
Service Quality
Promotion
Purchasing Decision
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/16993
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https://ejurnal.undana.ac.id/index.php/JEM/article/view/16993

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