The Impact of a Managerial Model of Decision and Strategic Action Applied To the Companies from Mures County about Their Performance against the Competition
Using the qualitative marketing research in the field of strategic management highlights the different levels of complexity of this activity, involving the use of methods and techniques applied in psychological and sociological investigations. In their case, the researcher has an active role in the...
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2016-07-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no17vol3/09.pdf |
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