Marketing Implications of Information Society Privacy Concerns
Privacy has become over the last decade one of the foremost social concerns, since the arrival of cheap and ubiquitous surveillance of both online and offline behavior. The Internet has facilitated access to intimate user knowledge for both official and private agents and most of modern marketing st...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2012-12-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no13vol5/03.pdf |
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