How do environmental and cultural factors shape red tourism behavioral intentions: a moderated mediation model

How do environmental and cultural factors shape red tourism behavioral intentions: a moderated mediation model

IntroductionThis study investigates how environmental restorativeness perception and cultural identity shape the relationship between red tourism experience and post-visit behavioral intentions.MethodsA structured questionnaire was administered to 1,195 tourists at two iconic red tourism destination...

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Bibliographic Details
Main Authors:	Cong Chen, Yinghui Lai, Chenjing Huo
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2025-07-01
Series:	Frontiers in Psychology
Subjects:	red tourism experience environmental restorativeness perception post-visit behavioral intentions cultural identity stimulus-organism-response theory
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1566533/full
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