How do environmental and cultural factors shape red tourism behavioral intentions: a moderated mediation model

IntroductionThis study investigates how environmental restorativeness perception and cultural identity shape the relationship between red tourism experience and post-visit behavioral intentions.MethodsA structured questionnaire was administered to 1,195 tourists at two iconic red tourism destination...

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Bibliographic Details
Main Authors: Cong Chen, Yinghui Lai, Chenjing Huo
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1566533/full
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