Le sport en entreprise au service des pratiques managériales

This article focuses on how company management uses sports both as a physical activity and a managerial tool. The article seeks to identify the intended effects of such practices in terms of human resource management and institutional and internal communication. Mobilizing employees by invoking spor...

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Bibliographic Details
Main Authors: Julien Pierre, Lilian Pichot, Fabrice Burlot
Format: Article
Language:fra
Published: Université Laval 2010-09-01
Series:Communication
Subjects:
Online Access:https://journals.openedition.org/communication/2075
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