THE EFFECT OF LOCAL RICE PRICE AND QUALITY ON PURCHASING DECISIONS (CASE STUDY ON KINDAI LIMPUAR MARKET)

THE EFFECT OF LOCAL RICE PRICE AND QUALITY ON PURCHASING DECISIONS (CASE STUDY ON KINDAI LIMPUAR MARKET)

This study investigates the influence of price and product quality on consumer purchasing decisions for local rice, utilizing a case study approach and multiple linear regression analysis. The objectives are to determine (1) the partial impact of price and product quality, (2) the extent of their in...

Full description

Saved in:
Bibliographic Details
Main Authors: Ilhamiyah Ilhamiyah, Ana Zuraida, Mahruzi Mahruzi
Format: Article
Language:English
Published: UPT Publikasi dan Pengelolaan Jurnal Universitas Islam Kalimantan Muhammad Arsyad Al Banjari 2025-08-01
Series:Al-Ulum
Subjects:
price, product quality, consumer decision, local rice
Online Access:https://ojs.uniska-bjm.ac.id/index.php/JST/article/view/19050
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items