THE EFFECT OF LOCAL RICE PRICE AND QUALITY ON PURCHASING DECISIONS (CASE STUDY ON KINDAI LIMPUAR MARKET)
This study investigates the influence of price and product quality on consumer purchasing decisions for local rice, utilizing a case study approach and multiple linear regression analysis. The objectives are to determine (1) the partial impact of price and product quality, (2) the extent of their in...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UPT Publikasi dan Pengelolaan Jurnal Universitas Islam Kalimantan Muhammad Arsyad Al Banjari
2025-08-01
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| Series: | Al-Ulum |
| Subjects: | |
| Online Access: | https://ojs.uniska-bjm.ac.id/index.php/JST/article/view/19050 |
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