Naming as one of pricing factors in the field of house construction on the example of housing estates in Moscow and Moscow region

Introduction. The authors of the paper studied the issue of competition in the modern Russian market of the residential real estate. A little-studied aspect — the choice of the lexical means and forms contributing to better sales — is studied.Materials and methods. Works of domestic and foreign auth...

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Bibliographic Details
Main Authors: E. Yu. Vasilyeva, M. G. Daniyelyan
Format: Article
Language:English
Published: Moscow State University of Civil Engineering (MGSU) 2024-02-01
Series:Vestnik MGSU
Subjects:
Online Access:https://www.vestnikmgsu.ru/jour/article/view/194
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