IMPACT OF AWARENESS OF DEEPFAKE USAGE IN MARKETING CAMPAIGNS ON CONSUMER PERCEIVED BRAND AUTHENTICITY
In today’s digitally driven marketing landscape, the emergence of deepfake technology has introduced both groundbreaking innovation and complex ethical dilemmas. While brands explore hyper-personalized content using AI-generated videos, concerns around consumer trust, authenticity, and transparency...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kwara State University, Malete Nigeria
2025-06-01
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| Series: | Malete Journal of Accounting and Finance |
| Subjects: | |
| Online Access: | https://majaf.com.ng/index.php/majaf/article/view/241 |
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