Impact of Artificial Intelligence on Customer Relationship Management: a Bibliometric Analysis

In modern conditions, the strategic task of logistics management of companies is to form an appropriate customer relationship management system that is able to quickly respond to crisis situations, risks, threats, transformation of the business environment, as well as flexibly adapt to unstable dema...

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Bibliographic Details
Main Authors: Aleksy Kwilinski, Nataliia Trushkina, Yuliia Remyha, Tamila Patlachuk
Format: Article
Language:English
Published: Anhalt University of Applied Sciences 2025-04-01
Series:Proceedings of the International Conference on Applied Innovations in IT
Subjects:
Online Access:https://icaiit.org/paper.php?paper=13th_ICAIIT_1/5_5
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