A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/Hallyu
Background: Hallyu or Korean wave (K-wave) is the term used to describe diffusion and export of South Korean popular culture into the global market and includes music (K-pop), TV shows (K-drama), cuisine (K-cuisine), video games, and cartoons. The fandom for K-wave is increasing, but there is limite...
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| Main Authors: | Venkata Sai Honey Ganta, Raj Kiran Donthu, Mohammed Abdul Salaam |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wolters Kluwer Medknow Publications
2025-05-01
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| Series: | Industrial Psychiatry Journal |
| Subjects: | |
| Online Access: | https://journals.lww.com/10.4103/ipj.ipj_82_25 |
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