Health Benefits of Dairy Products’ Consumption—Consumer Point of View

The aim of this study was to identify and analyse consumer perceptions regarding the health benefits of different dairy products in Poland. This study examines the consumption frequency of selected dairy products in Poland and the health benefits which consumers associate with their regular consumpt...

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Main Authors: Dominika Jakubowska, Aneta Zofia Dąbrowska, Katarzyna Staniewska, Katarzyna Kiełczewska, Katarzyna E. Przybyłowicz, Justyna Żulewska, Adriana Łobacz
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Foods
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Online Access:https://www.mdpi.com/2304-8158/13/23/3925
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author Dominika Jakubowska
Aneta Zofia Dąbrowska
Katarzyna Staniewska
Katarzyna Kiełczewska
Katarzyna E. Przybyłowicz
Justyna Żulewska
Adriana Łobacz
author_facet Dominika Jakubowska
Aneta Zofia Dąbrowska
Katarzyna Staniewska
Katarzyna Kiełczewska
Katarzyna E. Przybyłowicz
Justyna Żulewska
Adriana Łobacz
author_sort Dominika Jakubowska
collection DOAJ
description The aim of this study was to identify and analyse consumer perceptions regarding the health benefits of different dairy products in Poland. This study examines the consumption frequency of selected dairy products in Poland and the health benefits which consumers associate with their regular consumption. It also explores how demographic factors, such as age, gender, and consumption frequency, influence these perceptions and identifies which dairy products are the most linked to specific health benefits. This study involved a quantitative survey of a representative sample of 2009 Polish consumers aged 19–30 and 66–75 years. This study revealed that the vast majority of the consumers recognise the health benefits of dairy products, particularly in areas such as better bone health, enhanced immune function, and improved digestion. The benefits associated with the regular consumption of milk, natural fresh cheeses, and natural fermented milk beverages were most frequently recognised. The respondents’ age had no significant effect on their perceptions of the health benefits of the selected dairy products. A statistically significant effect of gender was found only for the perceived benefits of consuming flavoured, fermented milk beverages. The frequency of consumption had a significant effect on the respondents’ perceptions of the benefits of all the studied groups of dairy products. In general, the consumers had positive attitudes towards the dairy products and believed in their potential health benefits. These findings have important implications for policy-makers. They underline the need for targeted public health campaigns to promote the consumption of dairy products as part of a balanced diet, emphasizing their specific health benefits. Such efforts could be especially effective if tailored to demographic factors such as gender and dietary habits.
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institution Kabale University
issn 2304-8158
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publishDate 2024-12-01
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spelling doaj-art-492f929e498d4295bc2b9c1c51796b9c2024-12-13T16:27:02ZengMDPI AGFoods2304-81582024-12-011323392510.3390/foods13233925Health Benefits of Dairy Products’ Consumption—Consumer Point of ViewDominika Jakubowska0Aneta Zofia Dąbrowska1Katarzyna Staniewska2Katarzyna Kiełczewska3Katarzyna E. Przybyłowicz4Justyna Żulewska5Adriana Łobacz6Faculty of Economic Sciences, Department of Market and Consumption, University of Warmia and Mazury in Olsztyn, Oczapowskiego 2, 10-719 Olsztyn, PolandFaculty of Food Science, Department of Dairy Science and Quality Management, University of Warmia and Mazury in Olsztyn, Oczapowskiego 7, 10-719 Olsztyn, PolandFaculty of Food Science, Department of Commodity Science and Food Analysis, University of Warmia and Mazury in Olsztyn, Pl. Cieszyński 1, 10-726 Olsztyn, PolandFaculty of Food Science, Department of Dairy Science and Quality Management, University of Warmia and Mazury in Olsztyn, Oczapowskiego 7, 10-719 Olsztyn, PolandFaculty of Food Science, Department of Human Nutrition, University of Warmia and Mazury in Olsztyn, Słoneczna 45F, 10-718 Olsztyn, PolandFaculty of Food Science, Department of Dairy Science and Quality Management, University of Warmia and Mazury in Olsztyn, Oczapowskiego 7, 10-719 Olsztyn, PolandFaculty of Food Science, Department of Dairy Science and Quality Management, University of Warmia and Mazury in Olsztyn, Oczapowskiego 7, 10-719 Olsztyn, PolandThe aim of this study was to identify and analyse consumer perceptions regarding the health benefits of different dairy products in Poland. This study examines the consumption frequency of selected dairy products in Poland and the health benefits which consumers associate with their regular consumption. It also explores how demographic factors, such as age, gender, and consumption frequency, influence these perceptions and identifies which dairy products are the most linked to specific health benefits. This study involved a quantitative survey of a representative sample of 2009 Polish consumers aged 19–30 and 66–75 years. This study revealed that the vast majority of the consumers recognise the health benefits of dairy products, particularly in areas such as better bone health, enhanced immune function, and improved digestion. The benefits associated with the regular consumption of milk, natural fresh cheeses, and natural fermented milk beverages were most frequently recognised. The respondents’ age had no significant effect on their perceptions of the health benefits of the selected dairy products. A statistically significant effect of gender was found only for the perceived benefits of consuming flavoured, fermented milk beverages. The frequency of consumption had a significant effect on the respondents’ perceptions of the benefits of all the studied groups of dairy products. In general, the consumers had positive attitudes towards the dairy products and believed in their potential health benefits. These findings have important implications for policy-makers. They underline the need for targeted public health campaigns to promote the consumption of dairy products as part of a balanced diet, emphasizing their specific health benefits. Such efforts could be especially effective if tailored to demographic factors such as gender and dietary habits.https://www.mdpi.com/2304-8158/13/23/3925dairy productsconsumer perceptionshealth benefitsnutritionconsumer behaviour
spellingShingle Dominika Jakubowska
Aneta Zofia Dąbrowska
Katarzyna Staniewska
Katarzyna Kiełczewska
Katarzyna E. Przybyłowicz
Justyna Żulewska
Adriana Łobacz
Health Benefits of Dairy Products’ Consumption—Consumer Point of View
Foods
dairy products
consumer perceptions
health benefits
nutrition
consumer behaviour
title Health Benefits of Dairy Products’ Consumption—Consumer Point of View
title_full Health Benefits of Dairy Products’ Consumption—Consumer Point of View
title_fullStr Health Benefits of Dairy Products’ Consumption—Consumer Point of View
title_full_unstemmed Health Benefits of Dairy Products’ Consumption—Consumer Point of View
title_short Health Benefits of Dairy Products’ Consumption—Consumer Point of View
title_sort health benefits of dairy products consumption consumer point of view
topic dairy products
consumer perceptions
health benefits
nutrition
consumer behaviour
url https://www.mdpi.com/2304-8158/13/23/3925
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AT anetazofiadabrowska healthbenefitsofdairyproductsconsumptionconsumerpointofview
AT katarzynastaniewska healthbenefitsofdairyproductsconsumptionconsumerpointofview
AT katarzynakiełczewska healthbenefitsofdairyproductsconsumptionconsumerpointofview
AT katarzynaeprzybyłowicz healthbenefitsofdairyproductsconsumptionconsumerpointofview
AT justynazulewska healthbenefitsofdairyproductsconsumptionconsumerpointofview
AT adrianałobacz healthbenefitsofdairyproductsconsumptionconsumerpointofview