The Influence of Digital Marketing and Lifestyle on Uniqlo Consumer Purchasing Decisions with Brand Image as a Mediating Variable (Study on Uniqlo Solo Paragon Consumers)
This research aims to analyze the influence of digital marketing and lifestyle on purchasing decisions with brand image as a mediating variable. This research method is quantitative. The population used is several customers who have made purchases at Uniqlo Solo Paragon with the criteria of being a...
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Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-12-01
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Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
Subjects: | |
Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6151 |
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