Understanding passenger satisfaction and expectations in free bus service based on socio-demographic characteristics in Johor and the Klang Valley, Malaysia

Free bus service is known to serve passengers with the same goal as normal bus does. In fact, the implementation of free bus service acts as an alternative solution for those who have financial limitations. To keep a high satisfaction level of passengers regardless of various backgrounds, it is impo...

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Main Authors: Husna Zakaria, Munzilah Md. Rohani, Muhammad Fazreen Mohd Pozi
Format: Article
Language:English
Published: Universitas Mercu Buana 2025-01-01
Series:Jurnal Ilmiah SINERGI
Subjects:
Online Access:https://publikasi.mercubuana.ac.id/index.php/sinergi/article/view/25595
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author Husna Zakaria
Munzilah Md. Rohani
Muhammad Fazreen Mohd Pozi
author_facet Husna Zakaria
Munzilah Md. Rohani
Muhammad Fazreen Mohd Pozi
author_sort Husna Zakaria
collection DOAJ
description Free bus service is known to serve passengers with the same goal as normal bus does. In fact, the implementation of free bus service acts as an alternative solution for those who have financial limitations. To keep a high satisfaction level of passengers regardless of various backgrounds, it is important for the free bus providers to maintain the quality of their service. Therefore, this study aims to understand the relationship between socio-demographic characteristics and the satisfaction level and expectation of passengers on free bus services allocated in Klang Valley and Johor, Malaysia. A survey was conducted among the free bus users to collect data on their socio-demographic characteristics and their experiences with the service quality offered. According to the survey, teens and single people were the primary passengers of the free bus service. Moreover, passengers who had low income, no driving license, and no vehicles were also more likely to use the service. The overall satisfaction level of passengers was high (mean score > 3.6), indicating that the service quality provided by the free bus service provider met the expectations of passengers. However, no evidence was found from this study to relate socio-demographic factors with satisfaction level.
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institution Kabale University
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publishDate 2025-01-01
publisher Universitas Mercu Buana
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series Jurnal Ilmiah SINERGI
spelling doaj-art-47b058f7b5c9428f9a0e9d1bc551119c2025-01-13T04:38:19ZengUniversitas Mercu BuanaJurnal Ilmiah SINERGI1410-23312460-12172025-01-01291597210.22441/sinergi.2025.1.0077839Understanding passenger satisfaction and expectations in free bus service based on socio-demographic characteristics in Johor and the Klang Valley, MalaysiaHusna Zakaria0Munzilah Md. Rohani1Muhammad Fazreen Mohd Pozi2Smart Driving Research Centre, Faculty of Civil Engineering and Built Environment, Universiti Tun Hussein Onn MalaysiaSmart Driving Research Centre, Faculty of Civil Engineering and Built Environment, Universiti Tun Hussein Onn MalaysiaPlanning and Special Project, Johor Public Transport CorporationFree bus service is known to serve passengers with the same goal as normal bus does. In fact, the implementation of free bus service acts as an alternative solution for those who have financial limitations. To keep a high satisfaction level of passengers regardless of various backgrounds, it is important for the free bus providers to maintain the quality of their service. Therefore, this study aims to understand the relationship between socio-demographic characteristics and the satisfaction level and expectation of passengers on free bus services allocated in Klang Valley and Johor, Malaysia. A survey was conducted among the free bus users to collect data on their socio-demographic characteristics and their experiences with the service quality offered. According to the survey, teens and single people were the primary passengers of the free bus service. Moreover, passengers who had low income, no driving license, and no vehicles were also more likely to use the service. The overall satisfaction level of passengers was high (mean score > 3.6), indicating that the service quality provided by the free bus service provider met the expectations of passengers. However, no evidence was found from this study to relate socio-demographic factors with satisfaction level.https://publikasi.mercubuana.ac.id/index.php/sinergi/article/view/25595expectancy theoryfree bus servicesatisfaction levelsocio-demographic characteristics
spellingShingle Husna Zakaria
Munzilah Md. Rohani
Muhammad Fazreen Mohd Pozi
Understanding passenger satisfaction and expectations in free bus service based on socio-demographic characteristics in Johor and the Klang Valley, Malaysia
Jurnal Ilmiah SINERGI
expectancy theory
free bus service
satisfaction level
socio-demographic characteristics
title Understanding passenger satisfaction and expectations in free bus service based on socio-demographic characteristics in Johor and the Klang Valley, Malaysia
title_full Understanding passenger satisfaction and expectations in free bus service based on socio-demographic characteristics in Johor and the Klang Valley, Malaysia
title_fullStr Understanding passenger satisfaction and expectations in free bus service based on socio-demographic characteristics in Johor and the Klang Valley, Malaysia
title_full_unstemmed Understanding passenger satisfaction and expectations in free bus service based on socio-demographic characteristics in Johor and the Klang Valley, Malaysia
title_short Understanding passenger satisfaction and expectations in free bus service based on socio-demographic characteristics in Johor and the Klang Valley, Malaysia
title_sort understanding passenger satisfaction and expectations in free bus service based on socio demographic characteristics in johor and the klang valley malaysia
topic expectancy theory
free bus service
satisfaction level
socio-demographic characteristics
url https://publikasi.mercubuana.ac.id/index.php/sinergi/article/view/25595
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