TikTok as a Marketing Medium: The Influence of User Generated Content (UGC) and Viral Marketing on Online Purchase Decisions on Glad2Glow Skincare Products
TikTok social media has evolved into a social commerce platform, serving as an effective digital marketing tool. This study aims to ascertain how user-generated content (UGC) and viral marketing influence online purchasing decisions, with a case study on Glad2Glow products. Using quantitative method...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Collaboration Community (RCC)
2025-06-01
|
| Series: | International Journal of Business, Economics, and Social Development |
| Subjects: | |
| Online Access: | https://journal.rescollacomm.com/index.php/ijbesd/article/view/945 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|