Structure of a territorial brand
Understanding how the phenomenon of a territorial brand works is one of the conditions for ensuring the competitiveness of territories. This is where the objectives of this article arise - to study existing ideas about the structure of a territorial brand, give examples of modeling this structure, a...
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| Format: | Article |
| Language: | English |
| Published: |
Ekaterinburg Academy of Contemporary Art
2023-12-01
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| Series: | Управление культурой |
| Subjects: | |
| Online Access: | https://managing-culture.eaca.ru/archive/2023/4/1 |
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