Examining the relationship between online distribution channels and tourist satisfaction and loyalty
Although the Internet and e-commerce have contributed positively to the tourism sector, there is not much empirical research on the transformation of distribution channels or that considers the use of the Internet in travel planning as an antecedent of tourist satisfaction and loyalty. This paper ai...
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Main Authors: | Paula Antón Maraña, Julio César Puche Regaliza, Pablo Arranz Val, Santiago Aparicio Castillo |
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Format: | Article |
Language: | English |
Published: |
University of the Algarve - ESGHT - CIEO
2023-07-01
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Series: | Tourism & Management Studies |
Subjects: | |
Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1889 |
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