Scientometric analysis of scientific outputs in the field of digital marketing
Background and aim: The internet has provided marketers with a new path for greater creativity, resulting in increased transparency in marketing. The expansion of digital media platforms and the commercial use of the internet have transformed the business landscape. The present study aims to conduct...
Saved in:
| Main Authors: | Ismael Mostafavi, Yeganeh Dastar |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Babol University of Medical Sciences
2024-11-01
|
| Series: | مجله علمسنجی کاسپین |
| Subjects: | |
| Online Access: | http://cjs.mubabol.ac.ir/article-1-365-en.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Mapping the Intellectual Structure of COVID-19 Scientific Articles in Iran: A Scientometrics Study
by: Ismael Mostafavi, et al.
Published: (2025-04-01) -
Problems of Scientometrics and its Suitability for Management Scientific Activity in Modern Russia
by: А. V. Grinev
Published: (2024-05-01) -
The Scientometrics of Journal “Bibliosphere”: analysis of tendencies and future development
by: Denis V. Kosyakov, et al.
Published: (2020-12-01) -
A scientometric analysis of the thematic structure and analysis of the convergence mapping of medical education.
by: Mohammad Bagher Negahban
Published: (2025-08-01) -
A scientometric assessment of research productivity on Child Maltreatment from Web of Science database
by: Dinakaran Munnu, et al.
Published: (2024-12-01)