Scientometric analysis of scientific outputs in the field of digital marketing

Background and aim: The internet has provided marketers with a new path for greater creativity, resulting in increased transparency in marketing. The expansion of digital media platforms and the commercial use of the internet have transformed the business landscape. The present study aims to conduct...

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Bibliographic Details
Main Authors: Ismael Mostafavi, Yeganeh Dastar
Format: Article
Language:fas
Published: Babol University of Medical Sciences 2024-11-01
Series:مجله علم‌سنجی کاسپین
Subjects:
Online Access:http://cjs.mubabol.ac.ir/article-1-365-en.pdf
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