Pelindungan Hukum Dan Implikasi Black Campaign Merek Skincare Terhadap Pemegang Hak Atas Merek

Pelindungan Hukum Dan Implikasi Black Campaign Merek Skincare Terhadap Pemegang Hak Atas Merek

This research aims to examine legal protection for brand rights holders affected by black campaigns and the implications of sanctions for brand rights holders who carry out black campaigns in relation to the laws and regulations in force in Indonesia. Black Campaign is a campaign strategy that cont...

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Bibliographic Details
Main Authors: Nabila Syifa Mikhdar, Rika Ratna Permata, Sudaryat Sudaryat
Format: Article
Language:English
Published: Magister Hukum Universitas Semarang 2024-06-01
Series:Jurnal USM Law Review
Subjects:
Black Campaign
Brand Reputation
Business Competition
Persaingan Usaha
Reputasi Merek
Online Access:https://journals.usm.ac.id/index.php/julr/article/view/9186
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https://journals.usm.ac.id/index.php/julr/article/view/9186

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