PENGARUH HUBUNGAN PEMASARAN, KUALITAS LAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING

PENGARUH HUBUNGAN PEMASARAN, KUALITAS LAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING

Abstract Gojek is a company that offers taxi transportation services that are integrated with technology, using the motorcycle taxi booking application. However, the problem now is the large number of motorcycle taxi driver, causing intense competition, not only in one company but in other trans...

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Bibliographic Details
Main Authors: Helisia Krisdayanti, Maya Panorama, Peny Cahaya Azwari
Format: Article
Language:Indonesian
Published: Fakultas Ekonomi dan Bisnis Islam 2020-06-01
Series:I-Economics: A Research Journal on Islamic Economics
Online Access:https://jurnal.radenfatah.ac.id/index.php/ieconomics/article/view/5472
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