Sustainability-driven marketing education: assessing the role of perceived marketplace influence on consumption patterns in private Egyptian universities
Abstract He dynamic field of marketing plays a pivotal role in shaping consumer behavior and influencing product choices. Integrating sustainability into marketing education can provide students with a deeper understanding of sustainable consumption and its broader implications for the marketplace....
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-08-01
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| Series: | Future Business Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s43093-025-00631-6 |
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