The use of cartoon characters in brand advertising communications
The authors of the article explore how the cartoon characters are perceived in advertising products of famous brands among young people. To study this issue, focus groups were held, in which representatives of the youth audience took part. To demonstrate the stimulus material, 22 characters from ani...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2023-04-01
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| Series: | Цифровая социология |
| Subjects: | |
| Online Access: | https://digitalsociology.guu.ru/jour/article/view/233 |
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