ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-11-01
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| Series: | RAUSP Management Journal |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/RAUSP-10-2023-275/full/pdf |
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