Marketing Communication Barriers and How to Overcome Them

Marketing communications create a positive brand image and attract potential consumers while providing close interaction with the target audience and increasing competitiveness. By combining approaches and tools, food companies increase the effectiveness of marketing communications and avoid communi...

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Bibliographic Details
Main Authors: Maria A. Shemchuk, Oxsana S. Komarcheva, Vladislav G. Shadrin
Format: Article
Language:English
Published: Kemerovo State University 2023-06-01
Series:Техника и технология пищевых производств
Subjects:
Online Access:https://fptt.ru/en/issues/21711/21733/
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